I couldn’t continue talking about my Kyoto adventure without including fashion! SOU・SOU was created in 2002 by Katsuji Wakisaka, Hisanobu Tsujimura and Takeshi Wakabayashi and is based in Nagakyo-Ku. Their products are a modern interpretation of traditional Japanese clothing and techniques. In addition to their Kyoto location, they also have a store in Tokyo and San Francisco. DO YOU KNOW HOW EXCITED I WAS TO SEE THEIR STORE!? DO YOUUUUUUUU?
The expression of Japanese culture is at the heart of SOU・SOU and the name itself is an entertaining example. Of course, we all know how often sou sou is used when speaking in Japanese, and according to the founders, the use of sou sou is a direct expression of Japan’s uniqueness.
What are some of the aspects that allow SOU・SOU to offer a modern Japanese style? Let’s start off with the beautiful textile designs created by Katsuji Wakisaka. Often debuting as postcards, the designs are inspired by changes of the season in nature and traditional Japanese patterns. Follow them on Instagram for an @sousoukyoto! Fun fact, Wakisaka was the first Japanese designer to work for Marimekko (1968-1976), a well-known Finnish textile company.
Moving on to a distinctly Japanese item that often results in many giggles in the West: jika tabi. Believe it or not, this split toed shoe wasn’t invented for laughter but rather to offer better balance. All SOU・SOU shoes are handmade in Japan and in order to adapt to our modern lives, the traditional thin sole is replaced by a thicker, sneaker like sole.
Their men and women’s line is what first drew me to the website of SOU・SOU. The kimono is such an emblematic feature of Japan and, especially in the West, seems impractical for daily wear. The kikoromo is SOU・SOU’s answer to this dilemma for women. Men can turn to the kei I clothing line, a modern interpretation of kabuita mono or kabuki mono,Muromachi era terms describing carefree people with a different dress.
Their clothing line is fascinating and endearing to me because of the traditional elements that come together: the overall shape, the patterns and the fabric. The Chizimi, Bizen and Ise cotton are found in many of their collection; Chizimi is a Japanese crepe cotton, Bizen is a cotton produced in 1950 for school uniforms and Ise is a special export from Tsu city.
Being a lover of Japanese culture as well as art and costume history, I am mesmerized by SOU・SOU. I am now lucky enough to be a proud owner of 6 SOU・SOU pieces and wanted to bring to light their efforts in maintaining and adapting Japanese techniques and aesthetics. I hope the information I’ve highlighted will encourage you to discover not only their history but also the clothing and fabrication history of Japan.